On it's 40th Anniversary Starbucks introduced new identity.
I am actually not a big fan of it. Maybe it is just missing of old beloved logo and sign, and I need time to like it.
"There are no surprises with the new identity — actually, I take that back, I like the introduction of the surprising new bright green on the cup holder, it adds a nice touch of vibrancy — and everything falls in place with the idea of evolution. Nothing is a vast departure from the current materials people encounter at Starbucks, but it certainly feels new and re-energized. I like the extreme cropping and off-center application of the logo in the different products and merchandise, it makes the logo less “precious” and more something you can have fun with. Not sure about the wobbly star pattern on the side of the shopping bag, seems too random in contrast to the rest of the very controlled look, but certainly a minor complaint on the overall improvement that this new identity brings."
No comments:
Post a Comment